Presented by:

http://www.acteva.com/booking.cfm?bevaid=142126

This “how to” session will provide tangible strategies for various phases of content management system (CMS) planning and implementation. Patrick Waychoff of Hewlett-Packard’s Information Engineering, StorageWorks Division, will demonstrate practical technique proven results through its partnership with Vasont Systems. The six “how to’s” include:  

·          How to research CMS. Finding the right tools for assessing needs and collecting information – literature, product evaluation (authoring, CMS, publishing), survey to network with other groups or companies, matrix for analyzing options.

·          How to conduct a cost/benefit analysis. Establishing viable pilots and calculating costs against potential savings and benefits over time, preparing ROI charts, weighing metrics for cost calculations.

·          How to sell the CMS? Preparing for the “pitch” and establishing the right level of detail – sense of urgency, hierarchy of needs, initial requirements, convey urgency/needs to management, develop presentation.

·          How to engage your team. Establishing processes and organizational structure that support CMS implementation – pilots, steering committee, new roles and ownership (CMS structure, writing guidelines, content mapping) criteria for product readiness, checklists, training options, establishing best practices.

·          How to demonstrate cost savings? Processes and procedures that facilitate ongoing data collection – methodology for measure, baseline project analyses, projections versus actual, documentation set consolidation, dashboard reviews, rollup spreadsheets (word counts, translated languages) and reports.

·          How to provide status on CMS progress? Providing meaningful updates (spreadsheets and presentations) on advancements and lessons learned.

Audience members will not only get a descriptive case study at various stages of planning and implementation, but also they will receive takeaway tools – spreadsheets for analyses and calculations, survey questions, checklists, presentation outlines and samples, and best practices that they can customize for use in their own business environment.