Updated: January 12th, 2013 10:48 AM (MT)
Establishing a Personal Brand Using Social Media
Getting started in social media is the easy part… Luckily, setting up your most important accounts requires only a few minutes.
After that, the most important consideration will be how you create and promote content. Rather than bouncing around on websites all day, you'll need a plan for centralizing your effort and for regularly and efficiently establishing your message.
As a social media manager who works with small business owners, Matt Sullivan has experience with various strategies to create content and to leverage your social media effort. Matt will describe how to set up your brand, and how to devise a plan for optimizing it.
His approach goes beyond theory: One of our successful Rocky Mountain Chapter members has worked with Matt in identifying and implementing her unique brand to start her own successful business.