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How to get more value out of the information you produce
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Value-based Content
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Value-based Content
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The Challenge
Reduce the cost of content that
isn=92t deli= vering much value in the first place.
We need to understand how to create value and communicate it to those around us.
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Value-based Content
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Agenda
= =95JDE Case Stu= dy: From cost to value
=95= New ways to think about the value of content
------=_NextPart_01C4A0DC.370E4D70 content-location: file:///C:/916BE0F9/ValueBasedContent1withcasestudy_files/slide0080.htm content-transfer-encoding: quoted-printable content-type: text/html; charset="windows-1252" Value Based Content with case study
Value-based Content
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JDE Case Study: From Cost to Value
=95Original Con= tent Management Need
= =95Redundant content across 90+ guides
<= span style=3D'mso-special-format:bullet;position:absolute;left:-7.52%'>=95Multiple outputs
<= span style=3D'mso-special-format:bullet;position:absolute;left:-7.52%'>=95Multiple deliverables
<= span style=3D'mso-special-format:bullet;position:absolute;left:-7.52%'>=95Multiple languages
<= span style=3D'mso-special-format:bullet;position:absolute;left:-7.52%'>=95Short timeframe/staff
= =96
------=_NextPart_01C4A0DC.370E4D70 content-location: file:///C:/916BE0F9/ValueBasedContent1withcasestudy_files/slide0081.htm content-transfer-encoding: quoted-printable content-type: text/html; charset="windows-1252" Value Based Content with case study
Value-based Content
<= b>Original text reads=85.
Our CRM s= olution optimizes your planning, marketing and sales activities.
<= b>New text reads=85
Our collaborative<= /b> CRM solution is = a customer-ori= ented, B2B solution for optimizing= your planning, <= /span>marketing, sales, fulfillment, <= /b>delivery, and service.
The Problem
Make a small change in the CRM product overvi= ew
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Value-based Content
<= p:shaperange href=3D"slide0082.xml#_x0000_s392194"/>
=85= it affects various deliverables
Industry Overview<= /span>
Fact Sheet
Brochure =
RFP Proposal
White
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Product Sell Sheet
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Value-based Content
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=85 = different delivery channels
PDF
Printed Version
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Industry <= /span>Overview
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Proposal
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Paper
Product Sell Sheet
RFP
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charset="windows-1252" Value Based Content with case study
Value-based Content
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